Our Vision and Values

Our Vision and Values

Dignity Direct Homecare's vision is to provide people across London with access reasonable, high-quality care which can enable them to live independent, dignified and save lives in their own homes.

Our Vision

We believe that, where possible, an individual should be able to access the care they need in their own home. For those who require, the comfort drawn from being looked after in familiar surroundings can be immeasurable. Home care also affords a level of independence and personalisation which can’t be matched in a residential setting.  Furthermore, domiciliary care is often more effective than residential options which help to reduce the financial pressure of caring for loved ones.       


Our Values

We recognise that each service user is unique and will have different requirements.  Our overall strategic outcomes for this new service include

Every member of the Dignity Direct Homecare  is guided by the same values

To provide the very highest quality of care; providing care that is consistent, compassionate and which inspires the confidence of our service users

To provide a service which is flexible and responsive to the ever-changing requirements of our service users and partners

To ensure that the right level of care is accessible to and affordable by those who wish to have cared for it their own home